Selected work
Naming + rebrand · formerly Smartech.xyz
A tech company, renamed for its region.
Smartech.xyz became Buniya (بنية), meaning “structure”: a bilingual name and mark with Arabic at its core, built to belong in the market it serves.
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Before · Smartech.xyzAfter · Buniya · بنية
01 · The assignment
From a generic tech name to a brand with roots.
“Smartech” could belong to any company, anywhere. Buniya gives the business a name that means something in Arabic, reads naturally in English, and describes what it builds: structure.
New nameBuniya · بنية
Arabic firstBilingual by design
Meaning“Structure”
Need a name that
belongs here?
Tritactix builds bilingual brands for companies growing across the region.