Selected work
Naming + rebrand · formerly YourParts.com
Where others stop. We start.
A car-parts retailer renamed and rebuilt as Denamo: a bilingual Arabic and English identity, a mark built on motion, and one system from storefront to uniform.
01 · The assignment
A generic web address became a name people remember.
YourParts.com described a catalogue, not a company. Tritactix renamed the business Denamo, from “dynamo”, and built the identity around one idea: the dot is not an ending, it is the start of the next level.
New nameDenamo · دينمو
BilingualArabic and English logos
Full systemBrand book to giveaways
One mark.
Built on motion.
The “D” is drawn as a wheel in motion, with speed lines borrowed from tyres, gears and steering, the parts the business sells.
Storefront, screen
and street.
Selected applicationsWebsite · Signage · Uniforms · Packaging · Stationery · Social
Outgrown your name?
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From naming to a complete brand system, Tritactix builds brands that sell.